Bronc
Bronc is a self-initiated design project exploring branding for a high-end whiskey and mezcal bar. The idea centers around the bronco a symbol of independence, strength and movement and how that energy could create contrast with a minimalist brand aesthetic, leading to a distinctive, modern design. The goal was to explore the balance between grit and refinement. Most of the process focused on developing the logo and visual identity. I drew from Western typography and classic signage but stripped it down to something more contemporary. The result is a brand that feels grounded and tactile, yet still modern and understated.
Bronc is a self-initiated design project exploring branding for a high-end whiskey and mezcal bar. The idea centers around the bronco a symbol of independence, strength and movement and how that energy could create contrast with a minimalist brand aesthetic, leading to a distinctive, modern design. The goal was to explore the balance between grit and refinement. Most of the process focused on developing the logo and visual identity. I drew from Western typography and classic signage but stripped it down to something more contemporary. The result is a brand that feels grounded and tactile, yet still modern and understated.
